Intel set to ‘kill’ Core “i” branding of processors in favour of a new series


US-based chip maker Intel is set to bring some branding changes to its processor lineup. With the 14th gen Meteor Lake processors, the company will reportedly change its popular “i” branding which is available in consumer products. Intel’s “i” branding can be found on processors like Core i5, Core i7, etc. The company’s global comms director, Bernard Fernandes has confirmed the same on Twitter.

The tweet reads: “Yes, we are making brand changes as we’re at an inflection point in our client roadmap in preparation for the upcoming launch of our #MeteorLake processors. We will provide more details regarding these exciting changes in the coming weeks! #Intel”
How Intel may change its processor branding
The tweet didn’t divulge much information about how Intel is planning to change its consumer-facing processor branding. According to a report by Notebookcheck, a leaked Ashes of the Singularity (AoTS) benchmark offers some suggestions about what to expect.
The benchmark suggests that the company’s next-gen processor will be known as Intel Core Ultra 5 1003H processor. These laptop processors are expected to have 18 cores and 18 threads and may be paired with 32 GB of RAM. The report suggests that hyperthreading might be disabled for this benchmark. However, the GPU (which is likely to be the new tiled graphics unit) is listed just as Intel Graphics. The system reportedly managed a score of 22 fps at 1080p in normal settings.

Why Intel is changing its branding
The report claims that the new branding may be inspired from mobile platforms. AMD has implemented a similar rebranding with Ryzen 7000. This helped the chipmaker to include Zen 2, Zen 3, and Zen 4 chips which end users tend to think are of the same generation. The report also claims that Intel’s 14th gen processors may combine components from both Meteor Lake and Raptor Lake.
How this change may impact users
Intel’s decision to remove the “i” branding may confuse the end users. The i3, i5, i7 and i9 brandings help users to differentiate between the processors. These brandings also suggested users about the processors performance and prices.


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