Croma: World Health Day: Croma ‘unboxes’ health gadgets and category trends


On World Health Day, the Tata Group owned consumer electronics retailer Croma has shared some insights on rapidly evolving lifestyles shifts across health and fitness.
The company claims that it has seen growth and upward trends across products in the health and fitness category. It witnessed a 254% increase in the lifestyle and wearables category, a 200% increase in air fryers, a 178% increase in juicers and vegetable cleaners, and a 20% increase in the air purifier category.
Based on the transactional data at Croma, the maximum purchase of juicers and vegetable cleaners was in Ahmedabad, with sales increasing by 269%. In Bangalore, the category of juicers and vegetable cleaners increased by 226%. Similarly, in Chandigarh, more purchases were made in the lifestyle and wearables category, followed by juicers, vegetable cleaners, and air fryers. Chennai noted an increase of 454 % in the juicers and vegetable cleaners category.

Cities in the North, such as Delhi, Ghaziabad, and Gurugram, saw a massive increase in the lifestyle & wearables category, with increases of 225%, 287%, and 269%, respectively. In the south, cities like Hyderabad witnessed a 746 % sales growth in the air fryer category alone. In the west, cities like Mumbai and Thane saw a surge of 216% and 222% in lifestyle and wearables, respectively.


Source link

Leave a Comment