Noise: Virat Kohli says “suno dil ka shor” in Noise’s new digital ad


Noise has released a new digital ad, #SunoDilKaShor, featuring their latest brand ambassador, Virat Kohli. The ad aims to establish Noise smartwatches as true lifestyle companions that stand tall with users, helping them level up in the game of life. In the ad, cricket and fitness icon, Virat is seen indulging in his guilty pleasure, as he is certain that his companion, a Noise smartwatch would ensure he stays on top of his lifestyle goals.
The ad encourages viewers to listen to their ‘dil ka shor’, which is claimed to be the brand’s core belief, while the Noise smartwatch has your back. Virat is seen indulging in his favorite ‘chhole bhature’ guilt-free, knowing that he has a companion like his Noise smartwatch to ensure his well being.
Commenting on the ad film, Gaurav Khatri, Co-founder of Noise said, “Every step we take at Noise is rooted in consumer-centricity and pushes us forward to bring meaningful innovation. The new ad film featuring Virat brings to light our brand and product philosophy, showcasing how our smartwatches have emerged as a reliable companion for consumers, allowing consumers to listen to their noise within, while it takes care of their lifestyle goals. We are certain the audience will connect with it profoundly.”
Utsav Malhotra, COO of Noise added, “Listening to the noise within is a way of life for Noisemakers, enabling us to bring products that seamlessly fit in consumers’ lifestyle. This campaign demonstrates our endeavor to bring forth storytelling in a relatable style to our consumers. It creatively highlights how it is human nature to indulge in guilty pleasures once in a while, when you know you’re in good hands.”


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